Converting visitors into customers is the goal of every e-commerce business. After all, you are spending a lot on your business to earn money. Isn’t it?
So, having a lot of customers and sales is all that every business wants. This is a technical term called conversion rate. This is the most important thing for every business to get long-term success.
However, getting higher conversion rates is a challenging task. It is a long-term process that requires a lot of effort. One such attempt here is optimizing your business in digital terms. However, with proper e-commerce optimization services, it is possible to acquire high leads and revenue.
So, today, in this blog, we will talk about some techniques through which you can boost your e-commerce conversion rates. But before that, let us tell you about the e-commerce conversion rate in much more detail. Let’s start!
What is an E-commerce Conversion Rate?
An e-commerce conversion rate refers to the percentage of visitors who visit your site to those who take some action to purchase from your e-commerce site.
In simple words, it is the percentage of the sales generated at your site. Let’s take an example.
If you have 30 sales from 1,000 site visitors:
30 รท 1,000 = 3% conversion rate
The average conversion rate is around 2.5% to 3%, whereas a good conversion rate lies between 2% to 4% in all industries. But these are just the numbers; all you need to have is a good conversion strategy to have a higher conversion rate. For this, you need to have excellent e-commerce optimization services on your side.
Those services will help you to improve your website and marketing strategies to increase the percentage of visitors who complete desired actions, such as making a purchase. So, now, let us move to the most crucial aspect of e-commerce optimization.
How Can You Increase Your Conversion Rates?
If you are looking for some genuine methods to boost your conversion rates, then here are some of those that are tried and tested by us to bring fruitful results:
Ensuring fast loading speed of the website
Slow site speed is the major reason for the bounce rate for most businesses. As an experienced e-commerce optimization services provider, we learned that most companies fail to reach customers as they are having site loading issues; sometimes, their product images need to be displayed, or sometimes their website gets stuck. This is what the customer receives most frustration about. See what we do to resolve this issue:
Performance Audits
We conduct thorough performance audits to identify areas slowing down your site.
Technical Enhancements
By implementing advanced caching techniques, image optimizations, and code minification, we tend to boost loading speeds.
Make sure to shine your products
As products are what customers want, they will not look into how your website is designed; they will look at how your products attract them.
When the customer seeks something on your site and gets a clear idea of how that product will help him, this will create confidence in him to buy that product. Thus, make sure to have better product descriptions with images on your site. Let you see how we help our clients in getting this:
Using high-quality images and videos
Always ensure that there are clear and attractive pictures or videos of the products you sell. This will help to create an attentive impact on the minds of customers.
Writing proper product descriptions
Creating proper, clear, informational product descriptions is important. We make sure that every product has a persuasive and search engine optimized description.
Always add key elements in the description, like size, fabric, material, weight, etc., to give a clear idea.
Make your website responsive and enhance navigation
Always make sure that you have a responsive website; that means your website looks good on laptops as well as on mobile and tablets. As a significant portion of online shopping is now conducted on mobile devices, it is important to have a proper responsive design.
Also, your site should have proper navigation because you can’t make sales if the visitors can’t find what they want. One who is coming to your site must have a category in his mind to buy. That’s why it is essential to navigate him properly for the product he searched for. Our approach to this is as follows:
Creating responsive designs
We implement responsive design techniques to ensure your site adapts to various screen sizes.
Making proper product categories
While designing an e-commerce website, we always make different product categories and incorporate proper keywords in headings to ensure straight navigation.
Make use of user-generated content
Always make sure that the content you are providing is relevant to the user. Product reviews and other user-generated content can be very successful in persuading people to buy something. Why? Consumers believe customer testimonials and images are more reliable than company-issued copies. While user-generated content on category, product, and checkout pages can boost conversion rates.
However, more is needed to add content; you have to make strategic use of that content with proper planning. That’s why how our e-commerce optimization services can be useful for you; see that:
Creating a compelling content plan
You should have content on your website that attracts visitors, whether it is photos, videos, blogs, reviews, etc. We will create a weekly or monthly plan for your website in order to convert your visitors into customers.
Drafting information blogs to your site
Blogs can be a good way to attract customers. It should be informative and related to the intent of the user. At our content marketing services, we will draft and post various user-intentioned blogs on your site to drive traffic.
Streamlining the checkout process
The most important part of purchasing a product is checking out. Always ensure that you make the checkout process easy and trustworthy. Along with offering a variety of payment methods, you ought to strive to improve the entire payment process. You must provide your users with multiple payment methods, such as credit cards, cash on delivery, digital wallets, Google Pay, and any other necessary helpful platforms. Additionally, strive to streamline the payment procedure. If not, the user simply becomes frustrated with entering the information.
Providing an easy checkout option
What you can do here is provide a checkout to new users without logging in first, as when you ask your user to log in, he might bounce back. We can help you create the checkout forms, which are easy for the users to fill out without getting frustrated.
Conclusion
Thus, from the above-given techniques, you can easily convert a large audience to your customers. Also, At Xrossway Solutions, our e-commerce optimisation services in USA, are designed to help you achieve higher conversion rates and drive growth for your business. So, it would help if you adopted these strategies along with the help of a partner who can make strategic plans to boost your sales. Contact us today to learn more about our services and see how we can help increase your conversion rates.
